As a form of rebranding effort , Microsoft has change its Bing search engine to Microsoft Bing. While the vast majority of people are likely to still just call it Bing, Microsoft unveiled its shift toward Microsoft Bing in a blog post. Microsoft doesn’t go into detail about why it added the company’s name to the Bing brand, other than it reflecting “the continued integration of our search experiences across the Microsoft family.”
With this rebranding, Bing now uses its own updated logo and a Microsoft Bing logo on the search engine’s homepage. It’s not clear if Microsoft will eventually retire the Bing logo in favor of this more Microsoft-centric logo or simply use both in the future.
Have you noticed the image search icon on Microsoft Bing's search panel? Not even mention the colorful homepage of the Microsoft Edge. It's more than obvious that Microsoft is actually putting tireless effort into rebranding across board.
Microsoft has been experimenting with Bing logos in recent months, with some of that work appearing in the company’s search engine temporarily. The search giant has also been opting to add Microsoft to many of its products in recent years, including the WIndows store changing to Microsoft Store, and Office 365 moving to Microsoft 365 recently. Microsoft Edge and Microsoft Teams both use the Microsoft branding, while Surface and Xbox have largely escaped Microsoft’s broader branding efforts so far.
Alongside this rebranding, Microsoft has been gradually improving its separate Microsoft Search product, which powers results across Windows, Office, and more. Microsoft Search also appears inside Bing to provide organizations a sort of intranet search for documents and more.
Have you noticed any of these rebranding efforts?
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