Brand It Yourself - Lynn Altman
How companies can stop overthinking the branding process, with faster and better results
Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics.
Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers.
Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments.
In Brand It Yourself, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies.
Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques in Brand It Yourself, your company can develop better branding ideas with less stress and wasted time.
This book shatters the mystique and overly complicated process that usually surrounds branding. Clients and their agencies would surely benefit from this practical and simple approach.
Q: How will my order arrive?
You will receive your order either via our Direct Delivery Service or an Independent Shipping Agents. The size and weight of your online purchase are factored into your total billing charge.
Direct Delivery - Vanaplus will deliver items one of two ways; directly from an independently owned and operated Store (depending on the store proximity to the final destination) or via an Independent shipping agent for those outside Lagos and Ogun State.
After you place your order, you will be contacted (typically within two(2) business days) to schedule home delivery, if you are within Lagos and Ogun State axis. Please arrange for someone to be present when the truck arrives. We understand timing is important, so if you need to reschedule the date, contact us as soon as possible at the phone number listed in your order confirmation: 0908-000-0232 or via email firstname.lastname@example.org. We request a 48-hour notice if you want to reschedule or cancel delivery. You may incur an additional fee if you reschedule less than 8 hours prior to delivery, or if no one is home when the delivery team arrives. If delivery does not take place within 15 days of the original scheduled delivery date, the order may be treated as a cancelled order.
Independent Shipping Agents- These agents are used to ship items to other parts of Nigeria aside Lagos and Ogun State. They do not offer home delivery nor cash on delivery(COD)services. As a result, orders from outside Lagos and Ogun state has to be prepaid, and also because we do not have offices in these states.
Q: How do I know when my items are arriving?
In Direct Delivery orders, typically around two to three business days after purchase, you will receive email notifications on the status of your order and our delivery service team will contact you and schedule a delivery time at your convenience. They will also call you the day before delivery to further confirm the delivery time and date.
In an Independent Shipping Agent delivery, orders would arrive within 7 business days. Upon arrival of your consignment(s), the agent will contact you.
Q: Can I get my orders delivered same day?
Yes, if ordered before 9.00AM. However, this depends on the product ordered and the location for delivery. Below are lists of locations that are covered by the same day delivery service.
- Ikeja and its environs.
- Lekki, Victoria Island, Ikoyi and its environs.
Q: What about hidden costs?
There are no extra taxes, hidden costs or additional dispatch charges. The price mentioned on the website is the final price, what you see is what you pay. Our prices are all inclusive, except for corporate clients that would require inclusion of Withholding Tax and VAT to be applied to the total order value.
Q: Can orders be shipped internationally?
At the moment we don't deliver items internationally. You are more than welcome to make your purchases on our site from anywhere in the world, but you'll have to ensure the delivery address is within Nigeria.
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