Truth, Lies and Advertising

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₦5,450.00
SKU 189626

Truth, Lies and Advertising

There are lots of stimulating ideas:

~ “In baiting a trap with cheese, always leave room for the mouse” highlights how too much advertising tells people what to think and allows them no room to form their own opinions

~ “We are so busy measuring public opinion that we forget we can mould it. We are so busy listening to statistics we forget that we can create them.” Bill Bernbach

~ Questions are often asked in the wrong way and advertising often follows research in the wrong direction

~ “Guts is cheaper than research.” Bill Johnson, Heinz

~ “We don’t ask consumers what they want. They don’t know.” Akio Morita, Sony

~ Great briefs are usually triumphs of simplicity over complexity

WHAT YOU HAVE TO WATCH

 

  • Not much – this is an excellent review of the pitfalls and guidelines that affect any creative briefing process
  • It is, however, written from a rather American perspective, so you need to aim off for this in some of the examples
  • Reviews
  • Warranty
  • Shipping
  • Return Policy

We offer 90days manufacturer defect warranty on all our products, If any defect as a result of usage within the parameters of what it was made for, we shall repair or replace it with a new one. Note: if the product is no longer available, we shall replace the product with an alternative one of same purpose. 

We assure you, our customer care officers will always be there to assist with anything you need. Please feel free to contact us on our email address stated below.

Email: info@vanaplus.com.ng

Call or Whatsapp Number: 0908 000 0232

Delivery timeline is within 2 to 5 working days for Lagos and Ogun State, depending on the logistic arrangement and 2 to 15 working days for other States. You will be contacted by the delivery personnel before they set out.

Time of Arrival: From Midday to Late Noon. This is due to one cannot predict traffic in Lagos nor in Ogun state and also we usually group deliveries along the same route. This applies to other States as well but it depends on the shipping agency.

Free 7-day return if eligible. For more information on the return shipping options, go to Vanaplus Return Policy

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